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What Is Collaborative Marketing?

The days of multi-level marketing schemes and pyramid schemes are numbered. Far too many people have been sucked in and have worked hard only to have everyone else benefit by them. A new approach is necessary and that approach is collaborative marketing. It is the most advantageous approach to benefit all parties which is why it is taking off.

Collaborative Marketing Taking Off

It is not new. Companies that are not involved in a similar industry have brought others on board that do work in those industries or sold advertising space to them. Not only could another company get exposure but the first company gained new potential clients or revenue. Many of the most popular companies in the world like Google, Starbucks and Uber have engaged in collaborative marketing. 

Collaborative marketing has exploded in the fashion and music world and it can work in others as well. For a reputable company if they do work with other reputable companies it also boosts their credibility and brand recognition. This can be a godsend for someone who has a limited advertising budget since they can make the most of their advertising dollars and reach a large audience.

Collaborate Through Social Media

Collaborative marketing exploded in 2013 and reputable publications like Forbes Magazine and the Huffington Post took notice. Many marketers and entrepreneurs wanted to get their product to the people and connect with their potential customers. Social media sites like Facebook and Twitter bean to offer those avenues.

Social media has allowed people to see what others are thinking and wanting and to build a following in a way never seen before. If you have a great product people will share their experiences with it on social media and today that is more important than ever. 

Overcoming American Apathy Towards Commercials

We have reflexively begun to tune out commercials on TV and the radio as well as advertisements on social media but when that advertisement comes from someone’s friend it will not be ignored. Collaborative marketing allows for your product or service to expand its reach on social media. It also generates honest feedback and loyalty and if a product is being marketed from the beginning using collaborative marketing then the users who worked with you from the beginning will be more apt to buy it or recommend it to friends.

Freelance York Can Help

Collaborative marketing is something that we would like to try here at Freelance York. We have event space available to rent as well as special events that could help promote nearly any brand. Your products or services could reach anyone who attends an event or does business with Freelance York. It is a great way to gain the exposure that can help turn your venture into a success. You would help to raise our exposure level and perhaps even bring us a new client or two for our business ventures. 

The business world can be cutthroat but many consumers and workers are moving away from the multi-level marketing machines and choosing to support smaller local businesses instead. Buy local is the saying now and what better way to reach local people than to put your product in front of local people. Freelance York can help with that and hopefully you can help us too.

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