There is a Podcast available for anything and everyone it seems. History, sports, politics, current affairs and so many more topics. It seems that everyone that is connected to the Internet has listened to a Podcast at some point in their life and the number of Podcasts are increasing at an incredible pace. They have become a great avenue to reach followers and to introduce yourself to potential new clients. So, have you considered creating a Podcast?
A Podcast?
A Podcast is very simple, it is an audio file or set of audio files that can be downloaded. The can be versatile in their content. They can be strict information sharing. They can be interviews. They can be debates. A Podcast can be potentially whatever it is you want it to be. It can be short, it can be long or anywhere in between and as long as it is engaging and provides good information listeners will keep coming back.
Benefits Of A Podcast
A Podcast has the potential to do a lot for you or your brand. They are a great way to market or introduce a product or service. They have become a powerful marketing tool and have the potential to drive more traffic to your website. Podcasts are an on-demand technology so the people listening to them will want to listen to them. This is not a radio program that is being constantly interrupted by advertising (not that you can’t advertise in a Podcast).
Podcasts can also be listened to over the Internet anywhere there is a connection or if you download it anywhere you take your computer or phone. They are extremely portable and convenient for your customers. They can listen to it while driving to or from work, while working out or while just relaxing at night.
Personal Benefits Of A Podcast
On a more personal level a Podcast can help to establish you as an authority in your field. You can do this by just talking, by having guests to interview them or by debating another person. A Podcast can help to make you just a little bit more human to someone. You are more than just a name on a website. You have a voice that someone can attach to that name.
It will be a good idea to develop some sort of plan for what will be included in the Podcast so you will be putting your planning and writing skills to use. You will need to convey your message in a clear and concise manner and in a way that people will want to continue to listen so your public speaking skills will be put to use. If you are debating someone you will need to properly research your position and be able to convey your point clearly. There is a lot of planning that goes into creating a Podcast.
Audio Only
With most Podcasts being audio only it also makes it easier on many of the people involved in it. Creating a video requires good lighting and good equipment and some people just are not comfortable on a video recording. An audio recording is much simpler and puts everyone in a much more comfortable position when recording. By being more comfortable everyone will be more natural and the Podcast will be much more natural.
How Can I Create A Podcast
Creating a Podcast is relatively easy. As far as equipment goes you need a good quality microphone to record the audio and headphones for the recording. Audio editing software will be needed to put the Podcast together and you will need a place to upload the Podcast to, like a website. Freelance York has the equipment available so you can get your Podcasting career started and is available for use by our members. If you do not have a website to upload your Podcasts to, Freelance York’s companion company Nicely Done Sites can help you get started.
By becoming a member of Freelance York you have access to equipment to make your very own Podcast. You will not need to go out and purchase the equipment, you have it at your fingertips to either get started or to continue creating your own Podcast. If this is something that you are interested in or if you would like to learn about some of the other benefits that come with a membership at Freelance York schedule a tour today!