Why self-promoting yourself and your business is important? In a simple but logical explanation, self-promoting is a great way for you to have a presence in the industry. This is to help you and your business to move forward, grow, and expand its network. There are a lot of platforms where you can promote yourself and your business. And a coworking space is one of those platforms.
On the other hand, sometimes even if you have the platform, chances are there are still others who find self-promotion difficult. With all honesty, this is understandable knowing that when the timing, the process, and not well familiarized on how things work results in the promotion to being overconfident, pushy, or a nuisance for others.
But before you give up without trying, you should understand that self-promotion isn’t about trying to convince your audience or target market that you are the best. The best approach to this is by letting them know that you and your business are reliable, confident, and capable to do the work. Chances are, you will be giving them the right impression.
In this blog, we will share with you some of the most effective ways that you can do to self-promote in a coworking space.
Know Your Stuff
Always remember that you are not a salesperson, but instead someone who has the knowledge or is an expert in the area of business. What it means is that you know what you are talking about without being a “know-it-all” person. But instead, someone who is humble in providing information, sharing knowledge yet still accepting feedback—both positive and negative—in a professional manner.
Ask Questions
While self-promoting, it is not just about feeding them what you are trying to say to them. Asking them the right questions gives the impression that you are considering them, you are building rapport, and you are interested in your target audience. Rather than pretending that you know everything, it’s a great technique if you let your audience share something because in this way they will know that you are self-aware.
Being Honest
What it means is not only letting them know that you are hoping to attract them to listen to what you are saying. But also admits if there are some things related to what you are talking about but not really familiarized. It’s not showing your weakness, but instead, you are a person who has room for improvement. This means that as a person, you are continuously learning and sharing what you have learned.
Be Energetic
Again, you are not a salesperson. But it doesn’t mean that you don’t need the energy to explain. Don’t sound platonic when speaking. You can showcase yourself as an energetic person by being friendly and knowing how to help and share. Thus, this gives the people an impression that you are someone who can be trusted.
Show Interest
When you are self-promoting, chances are that the people you are talking to would also do the same. Don’t panic if you are in this situation, people in the coworking spaces are also like you who have a good business mindset and know-how to set boundaries. They won’t take away the spotlight with you as you promote yourself and the business. Just let them speak for a bit as it shows that you have a genuine interest the same way they are with you.
Share Success To Build A Network
The idea is when you have reached your goal, you have a small win or got good news, you can share it with your fellow coworkers. In this way, you are not boasting but spreading inspiration and good vibes with them so that they would work hard also. It gives them a good impression that you are a natural leader who doesn’t isolate himself but shares success.
You can also do this the other way when it’s your fellow coworker who wants to share his/her success. Be genuinely happy for them and appreciate their milestones.
In Conclusion
There are a lot of good ways to be able to self-promote not only in coworking spaces but also on other platforms. What you just have to always remember is to be humble, be honest, and be prepared. In this way, you will be promoting yourself and your business naturally.